"Difficult" and "volume" have become the basic consensus. In the total scale of the slowdown, the downward trend of consumption has become a visible trend today, local governments and clothing associations work together, all kinds of clothing exhibitions are intensive "platform", and in this August showed a "multi-point flowering" trend.
In Zhejiang, the China (Yuyao) International Fur Fashion Fair, which covers the whole industry chain of fur products from raw materials to finished products, opened in Ningbo on August 8, and the industry exchange meeting of 2024 National fashion fabric Golden Autumn Promotion season and Hanghai fashion fabric fashion trend Conference were held in Haining on August 11.
International Fur Fashion Fair, Yuyao Copenhagen fur fashion trend conference
In Shenzhen, from August 12 to 15, the three-day LINK FASHION clothing exhibition attracted the elite of the fashion industry from all over the world, intending to build the world's wool weaving capital, Dalang, to the overall image of the national foreign trade transformation demonstration base.
In Shanghai, August 27-29, The National Convention and Exhibition Center (Shanghai) ushered in the China Textile Association Autumn Joint Exhibition - Intertextile China International Textile Fabrics and Accessories (Autumn and winter) Expo, Chic China International Clothing and Apparel Expo (Autumn), yarnexpo China International Textile Yarn (Autumn and winter) Exhibition, PH Value International Knitting (Autumn and winter) Expo, Four major professional exhibitions will last three days in Shanghai.
Taking the Intertextile International Exhibition area as an example, more than 800 outstanding enterprises from 26 countries and regions around the world participated in the exhibition, including the Italian Milano Unica exhibition group, the French exhibition area, the Japanese exhibition group, the South Korean exhibition group and other countries and regions to bring the latest research and development of various textile fabrics and accessories. Lenzing, Lycra, Hyosung, Solona and other joint pavilions bring the industry's cutting-edge technology and the latest ideas. Eight special product areas, such as digital solution area, functional fabric area, and fine wool textile area, accurately present international cutting-edge achievements in subdivided fields to meet professional needs.
Intertextile brings together more than 800 outstanding companies from 26 countries and regions around the world
In Hunan, the clothing Expo was also officially announced in late August, and was scheduled to be held in Zhuzhou, Hunan from September 24 to October 15. The 22-day professional expo covering 11 themes is guided by the central region, and the main goal is to link international trade and promote the integration of internal and external trade.
As a typical traditional industry, what kind of signal is released by the clothing exhibition one after another in August?
General emerging industries find customers through the exhibition, which is the blue ocean market for technology to find commercial application scenarios. The industry believes that behind the hot participation of the fashion show is the reflection of the deep internal volume of the domestic market, and seeking an incremental market through the exhibition, especially the realization of the sea is the main demand of the participants.
In 2024, when the market is unprecedentedly complex, innovative enterprises in supply chain technology may have the opportunity to achieve "pot full" by exhibiting. Because the product market that helps enterprises reduce costs and increase efficiency is hot, in essence, it meets the needs of the current market.
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